Main logo dark
For dark surfaces, headers, press articles with dark backgrounds and official brand references.
Path:
/assets/media/dragon-blood-logo-dark.png
Official media kit
Press & Media Kit
This page brings together the official Dragon Blood® brand information for press, platforms, retailers, partners, creators and editorial publications: logos, brand assets, a short profile, register data, usage notes, cooperation guidance and media contact.
Important: Dragon Blood® is a registered brand and should not be presented in editorial or commercial contexts as a freely usable generic or flavour term.
Brand Assets
Official logos & download files
The following files are intended for editorial reporting, platform profiles, retailer communication and official references. The logos must not be altered, distorted, recoloured or used for non-authorised products.
Main logo transparent
For presentations, media areas, layouts with custom background colours and partner pages.
Path:
/assets/media/dragon-blood-logo-transparent.png
Dragon head / icon
For profile pictures, small media areas, favicons, square previews and social assets.
Path:
/assets/media/dragon-blood-dragon-head.png
Logo package
Complete package for press, retailers and platforms. Can be extended later with SVG/PDF/print files.
Path:/assets/media/dragon-blood-logo-pack.zip
Downloads & references
Official material for press, retailers & platforms
Brand facts at a glance
Register data, classes, classification, official sources and a compact reference for Dragon Blood®.
Brand clips & video content
Official Dragon Blood® videos, including content that may not be suitable for every social platform.
Creator templates
Compact guidance, short copy, asset paths and basic rules for reels, shorts, reviews, website posts and platform profiles.
Media requests
For press, platforms, retailers, partners and questions about using official Dragon Blood® material.
Creators & collaborations
Influencer, creator and partner requests
Dragon Blood® can be requested for suitable video formats, editorial features, food/flavour concepts, platform profiles, retailer communication and selected collaboration projects. A clean, brand-compliant presentation of Dragon Blood® and a clear distinction between food aroma, brand, liquid and vape context are essential.
Suitable collaboration formats
Brand FeatureBrand story, origin, flavour profile and original concept.
Review / PresentationObjective coverage by suitable channels and specialist pages.
Food & Flavour ContentDrinks, desserts, sweets and creative aroma applications.
Vape / Liquid ContextOnly where platform, audience and legal framework are suitable.
Interview / BackgroundFor press, blogs, industry formats and editorial content.
Platform ListingsCorrect brand spelling, official assets and clear source attribution.
Information to include in a request
To review media or collaboration requests efficiently, please include the most important details right away. This makes it easier to assess whether format, audience and platform context are suitable.
- Channel or profile link
- Platform: YouTube, Instagram, TikTok, blog, website or shop
- Reach, audience and country/language
- Planned format: reel, short, review, article, listing or interview
- Context: food, aroma, lifestyle, retail or vape/liquid
- Requested material: logos, images, video, short copy or product context
Creator Guidelines
Important notes for publications
The following notes help to classify Dragon Blood® correctly in videos, reels, shorts, articles, shop texts and social posts. They do not replace individual legal advice, but they provide a clear framework for brand-compliant communication.
Present Dragon Blood® correctly
Please use the spelling Dragon Blood® and do not describe the brand as a freely usable flavour or generic term.
Not ideal: “Dragonblood flavour”. Better: “Dragon Blood® as a registered brand concept with a berry profile”.
Disclose collaborations clearly
If content is created as part of a collaboration, product sample or paid partnership, the applicable disclosure and platform rules must be followed.
The publishing channel is responsible for correct publication and disclosure.
Only where suitable and responsible
Vape- or liquid-related content should only be published where platform rules, audience and legal framework allow it. No targeting of minors.
For social platforms, neutral food/flavour or brand communication may be more appropriate.
Creator note: Logos, images and texts from this media kit must not be used to present non-authorised products as original Dragon Blood®. If unsure, please contact us before publishing.
Boilerplate
Official short text for press & editorial use
This text may be used as a factual short description as long as the context remains correct.
Dragon Blood® is a registered brand and an independently developed brand concept used since 2012, featuring a distinctive berry profile with a subtle fresh note. The official reference website dragonblood-original.de provides information about origin, original concept, register data, trademark protection, authorised sources, authenticity and official media material.
Usage guidelines
How Dragon Blood® assets and creator material may be used
Recommended / allowed
- Editorial reporting about Dragon Blood®.
- Linking to the official reference website dragonblood-original.de.
- Using logos and media assets unchanged and with sufficient contrast.
- Use in connection with official sources, brand information, editorial reporting or approved creator communication.
- Using the spelling Dragon Blood® on first brand-related mention.
Please avoid
- Distorting, recolouring, recreating or visually altering the logo.
- Presenting Dragon Blood® as a freely usable flavour or generic term.
- Using logos for non-authorised products, imitations or third-party product lines.
- Using incorrect spellings as the official brand spelling, for example only “Dragonblood”.
- Making misleading claims about origin, original status, register data or authorised sources.
Classification
Food, aroma, liquid & vape context
Depending on product form, Dragon Blood® may appear in different contexts — for example as a food aroma, aroma concept, liquid/vape application or brand-related reference. The official product label, the authorised source and the applicable legal framework are always authoritative.
For press and platform texts, precise classification is important: in this context, Dragon Blood® describes a brand and original concept, not an interchangeable generic term for any berry flavour.