A European trade mark framework for the next stage
Dragon Blood® has been developed and documented as a distinct brand identity since 2012. Following the existing German registration, the European Union trade mark extends the formal framework across the EU and provides clearer official reference points for partners, platforms, media professionals, creators and retailers.
EUTM 019287239 covers Nice Classes 1, 30 and 34. The broader scope reflects aroma-related substances, food-related applications, confectionery and additional authorised product contexts. Any specific use remains subject to the product, market, authorised source and applicable regulatory requirements.
From a documented flavour profile to a wider brand platform
A berry-based profile characterised by red berries, forest fruits and balanced freshness remains an important part of the documented brand history. It provides continuity while Dragon Blood® develops into a broader European brand platform.
The brand is not intended to be reduced to one channel or one narrowly defined product presentation. Traceable origin, clear attribution, consistent labelling and reliable official sources remain central.
English-language reference and international communication
The English brand website brings together history, register information, authenticity guidance, official sources, media resources and contact details for international audiences.
The German and English websites operate as reference environments rather than simple sales pages. Distribution and individual products remain the responsibility of separate authorised sources with their own labels and regulatory obligations.
Official video archive and social channels
Dragon Blood® is also connecting formal brand documentation with modern visual communication. Brand reveals, short videos, visual concepts and selected storytelling formats support recognition while maintaining clear source attribution.
Dragon Blood Official on YouTube, @dragonblood.official on TikTok and Instagram, and the proprietary video archive on the official domain create additional verified points of reference for international audiences.
Consistency before short-term reach
The purpose of the international expansion is not reach alone. The priority is a consistent brand identity across the official website, register information, media resources, video content and social communication.
Brand owner Boris Banaszak describes the EU registration and international communication structure as important steps towards presenting Dragon Blood® more clearly beyond Germany.