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Press release

Dragon Blood® launches official brand website with historical documentation since 2012

DragonBlood-Original.de was created as a permanent public reference bringing together brand history, sensory profile, register information, responsibilities and authenticity guidance.

A public reference for origin and development

The official brand website was created to document the origin, development and trade mark context of Dragon Blood® in a publicly accessible form. It is intended for consumers, retailers, platform operators, media professionals and institutions that need to distinguish the official brand from unrelated or imitative offerings.

The site is designed as a long-term information structure rather than a short-lived campaign page. History, responsibilities, register information and verified sources are brought together in one environment.

A consistent berry profile since 2012

Dragon Blood® was introduced in 2012 as an independently developed berry profile. Red berries, forest fruits and deliberately moderate freshness define the documented sensory description.

Continuity is a central part of the identity. While markets and product trends change, recognition is supported by a stable concept and traceable origin.

Separate product and regulatory contexts

The underlying aroma profile has appeared in distinct product contexts. Food applications and products associated with the e-cigarette market are subject to separate manufacturing, labelling and legal requirements.

The official website explains this separation without merging different product categories. The individual product label, responsible supplier and applicable regulatory framework remain authoritative.

Trade mark and register information

Dragon Blood® is registered as a German word mark with the German Patent and Trade Mark Office under registration number 302018234234. Structured register information gives platforms, retailers and institutions a clearer basis for identity checks.

The original 2025 release also described the European extension of the brand strategy. The registered EU trade mark now complements the German framework.

Orientation where confusion may arise

Third-party offerings using similar names, visual elements or descriptions may create an impression of affiliation. The official website therefore identifies practical reference points: documented history, register records, responsible sources and authenticity guidance.

Within the official brand context, Dragon Blood® is presented as a protected designation with defined origin rather than a freely interchangeable generic flavour term.

Long-term documentation and quality assurance

The platform is designed to evolve with product communication, platform requirements and regulatory developments. The Fact Sheet, AI reference, brand information and authenticity tools provide structured information for people and automated systems.

DragonBlood-Original.de therefore serves as a long-term reference for accurate classification, transparency and quality assurance beyond individual press releases.